1. How does it work?

Campaigns are played in numerous displays purposefully designed to work in a bus environment ferrying your potential customers across major Nairobi City routes.

2. Why target public transport commuters?

They are the middle class and occupy Kenya's largest share of the population. They are the prime targets for consumer products.Public transport serves all demographics within the population.

3. Why choose our alternative media platform?

We offer you the most cost effective per exposure form of advertising with a dynamic Ad platform.

4. How is content managed?

We have a dedicated production team that ensures a daily refresh of the content played. This keeps it fresh and engaging.

5. How do I know my Ad is played?

We provide detailed reporting on all your campaigns. Generated reports are available in Excel spreadsheets and HTML formats.

6. How do you keep the audience engaged?

Our main objective is to grab the attention of viewers distracted by other tasks, goals and stimuli while in transit. We do this through our explosive content which aims to attract, explain, convert and delight common commuters to engaged actors.

7. Are campaigns audible?

No. Often in DOOH sound is used to complement visual image and not vice versa. Research has shown the use of repetitive sounds, music, slogan and voice overs can soon become really annoying to the target audience. Being in a public domain, we should acknowledge that not everyone would be receptive to sound.

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